Super Lips is a cosmetic company created by Anita Axel Jones Corp. in June 2025. The motto of the company is enhancing the lives of those we touch by helping them to achieve their skincare, cosmetic, and wellness goals. The Super Lips products are vegan, FDA approved, dermatologist tested, and safe for all skin types. The corporation manufactures lip sticks, lip glosses, lip liners, foundations, press powders, blushes, concealers, eyebrow pencils, mascara, skin moisturizers, eye creams, lashes and much more! Part of the proceeds from Super Lips goes towards Music Brings Life, a non-profit organization that raises blood donation awareness, and Autism Speaks, an organization that offers services to improve the lives of people who have autism, making us the first Black-owned company to do so. Our ultimate goal is to become an international cosmetics company!

President Anita Axel Jones is known for being a champion ice skater with over 70 medals, the author of the first ice skating tutorial book written by a Black ice skater, and now the creator of the Black-owned and woman-owned cosmetics company Super Lips!